Perfectly Normal, Video Therapy Dispenser
PerfectlyNormal is an interactive web based video project that presents a working model for a virtual therapist using the visual and written language of both the pharmaceutical industry and alternative medicine. Based on the users description of their current mental state a "diagnostic video therapy dispenser" offers one of fourteen short video therapies. The therapies were created modeled on actual current and past healing techniques pulled from a number of different practices.
PerfectlyNormal toys with the conventions of both the western healthcare industry and it's rival the alternative medicine industry. By presenting video art in the ironic guise as therapy, it demonstrates some similarities between art and therapy. Both affect physical and mental states in unintended or unforeseen ways.
PerfectlyNormal is a web-based project commissioned by Soil Digital Media Suite, Neutral Ground Gallery, Regina, Saskatchewan, Canada.